Demonstrators and Product Promoters Go Back to List Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Technology used in this occupation:
	Desktop communications software

Tasks
	Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
	Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
	Keep areas neat while working and return items to correct locations following demonstrations.
	Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
	Sell products being promoted and keep records of sales.
	Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
	Suggest specific product purchases to meet customers' needs.
	Transport, assemble, and disassemble materials used in presentations.
	Identify interested and qualified customers to provide them with additional information.
	Practice demonstrations to ensure that they will run smoothly.

Skills
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Persuasion - Persuading others to change their minds or behavior.
	Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
	Service Orientation - Actively looking for ways to help people.
	Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
	Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Knowledge
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
	Public Safety and Security - Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
	Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
	Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
	Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
	Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
	Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

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Education & Training   Education:   These occupations usually require a high school diploma.   Related Experience:   Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.

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Wage Information
	Region Average Entry Level  Mid-Range  Annual  Hourly  Statewide $44,803.00 $21.54  $16.45  $16.61 - $28.54  Bridgeport/Stamford $47,097.00 $22.64  $17.33  $17.80 - $30.32  Danbury $52,895.00 $25.43  $17.94  $19.00 - $31.11  Hartford $41,310.00 $19.86  $16.56  $16.61 - $19.12  New Haven $62,672.00 $30.13  $18.05  $17.41 - $36.78

Occupation Outlook ( 2016 - 2026 ) Average Annual Job Openings:   30   Employment in this occupation is expected to grow more slowly than average, and the number of annual openings will offer limited job opportunities.

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	Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.