Advertising Sales Agents Go Back to List Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Technology used in this occupation:
	Desktop publishing software

Tasks
	Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
	Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
	Maintain assigned account bases while developing new accounts.
	Process all correspondence and paperwork related to accounts.
	Deliver advertising or illustration proofs to customers for approval.
	Draw up contracts for advertising work and collect payments due.
	Locate and contact potential clients to offer advertising services.
	Provide clients with estimates of the costs of advertising products or services.
	Recommend appropriate sizes and formats for advertising, depending on medium being used.
	Inform customers of available options for advertisement artwork and provide samples.

Skills
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
	Persuasion - Persuading others to change their minds or behavior.
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Service Orientation - Actively looking for ways to help people.
	Negotiation - Bringing others together and trying to reconcile differences.
	Time Management - Managing one's own time and the time of others.
	Coordination - Adjusting actions in relation to others' actions.
	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Knowledge
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
	Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
	Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
	Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
	Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
	Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
	Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

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Education & Training   Education:   Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.   Related Experience:   Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

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Wage Information
	Region Average Entry Level  Mid-Range  Annual  Hourly  Statewide $71,602.00 $34.43  $18.63  $21.05 - $38.71  Bridgeport/Stamford $77,302.00 $37.17  $20.67  $25.22 - $42.43  Hartford $65,934.00 $31.69  $16.53  $18.50 - $36.29  New Haven $72,120.00 $34.67  $20.08  $23.76 - $38.13  New London/Norwich $63,803.00 $30.68  $18.33  $23.23 - $35.38

Occupation Outlook ( 2016 - 2026 ) Average Annual Job Openings:   142   Employment in this occupation is expected to grow more slowly than average, but the number of annual openings will offer good or favorable job opportunities.

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	Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.