Travel Guides Go Back to List Plan, organize, and conduct long distance travel, tours, and expeditions for individuals and groups.

Technology used in this occupation:
	Customer relationship management CRM software

Tasks
	Plan tour itineraries, applying knowledge of travel routes and destination sites.
	Resolve any problems with itineraries, service, or accommodations.
	Sell travel packages.
	Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
	Evaluate services received on the tour, and report findings to tour organizers.
	Lead individuals or groups to tour site locations and describe points of interest.
	Verify amounts and quality of equipment prior to expeditions or tours.
	Pay bills and record checks issued.
	Attend to special needs of tour participants.
	Give advice on sightseeing and shopping.

Skills
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Service Orientation - Actively looking for ways to help people.
	Coordination - Adjusting actions in relation to others' actions.
	Persuasion - Persuading others to change their minds or behavior.
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
	Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
	Negotiation - Bringing others together and trying to reconcile differences.

Knowledge
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
	Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
	Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
	Transportation - Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
	History and Archeology - Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
	Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

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Education & Training   Education:   Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.   Related Experience:   Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

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