Marketing Managers Go Back to List Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Technology used in this occupation:
	Data base user interface and query software

Tasks
	Develop pricing strategies, balancing firm objectives and customer satisfaction.
	Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
	Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
	Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
	Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
	Consult with product development personnel on product specifications such as design, color, or packaging.
	Compile lists describing product or service offerings.
	Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
	Select products or accessories to be displayed at trade or special production shows.
	Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Skills
	Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
	Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
	Persuasion - Persuading others to change their minds or behavior.
	Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
	Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
	Negotiation - Bringing others together and trying to reconcile differences.

Knowledge
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
	Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
	Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
	Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
	Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
	Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

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Education & Training   Education:   Most of these occupations require a four-year bachelor's degree, but some do not.   Related Experience:   A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

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Wage Information
	Region Average Entry Level  Mid-Range  Annual  Hourly  Statewide $163,513.00 $78.61  $46.67  $53.80 - $98.08  Bridgeport/Stamford $182,544.00 $87.76  $51.10  $58.28 - $107.22  Danbury $157,109.00 $75.53  $44.46  $52.21 - $98.12  Hartford $148,001.00 $71.16  $44.91  $52.12 - $82.37  New Haven $152,417.00 $73.28  $42.90  $51.20 - $87.74  New London/Norwich $146,522.00 $70.44  $41.71  $49.79 - $82.19  Waterbury $141,372.00 $67.96  $39.44  $47.46 - $87.69  Torrington $144,513.00 $69.48  $41.19  $49.33 - $92.42

Occupation Outlook ( 2016 - 2026 ) Average Annual Job Openings:   617   Employment in this occupation is expected to grow about as fast as average, and the number of annual openings will offer excellent job opportunities.

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	Market Research Analysts and Marketing Specialists
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	Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.