Advertising and Promotions Managers Go Back to List Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Technology used in this occupation:
	Customer relationship management CRM software

Tasks
	Prepare budgets and submit estimates for program costs as part of campaign plan development.
	Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
	Assist with annual budget development.
	Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
	Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
	Prepare and negotiate advertising and sales contracts.
	Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
	Gather and organize information to plan advertising campaigns.
	Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
	Confer with clients to provide marketing or technical advice.

Skills
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
	Time Management - Managing one's own time and the time of others.
	Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
	Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
	Coordination - Adjusting actions in relation to others' actions.
	Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Knowledge
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
	Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
	Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
	Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
	Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
	Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

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Education & Training   Education:   Most of these occupations require a four-year bachelor's degree, but some do not.   Related Experience:   A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

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Wage Information
	Region Average Entry Level  Mid-Range  Annual  Hourly  Statewide $162,198.00 $77.98  $35.27  $41.84 - $107.56  Bridgeport/Stamford $182,064.00 $87.53  $41.43  N/A - N/A  Danbury $185,981.00 $89.41  $54.00  $73.73 - $110.54  Hartford $141,444.00 $68.00  $29.47  $28.87 - $97.02  New Haven $148,042.00 $71.18  $35.97  $38.26 - $88.98  New London/Norwich $91,155.00 $43.82  $22.95  $27.55 - $59.65

Occupation Outlook ( 2016 - 2026 ) Average Annual Job Openings:   22   Employment in this occupation is expected to grow about as fast as average, but the number of annual openings will offer limited job opportunities.

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	Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.