Copy Writers Go Back to List Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Tasks
	Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
	Present drafts and ideas to clients.
	Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
	Vary language and tone of messages based on product and medium.
	Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
	Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
	Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
	Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
	Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
	Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Skills
	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
	Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
	Speaking - Talking to others to convey information effectively.
	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
	Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
	Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
	Time Management - Managing one's own time and the time of others.
	Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
	Coordination - Adjusting actions in relation to others' actions.

Knowledge
	English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
	Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
	Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
	Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
	Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
	Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
	Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
	Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
	Sociology and Anthropology - Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
	Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

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Education & Training   Education:   Most of these occupations require a four-year bachelor's degree, but some do not.   Related Experience:   A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

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Wage Information
	Region Average Entry Level  Mid-Range  Annual  Hourly  Statewide $87,361.00 $42.00  $22.65  $26.41 - $44.98  Bridgeport/Stamford $92,811.00 $44.62  $25.13  $28.37 - $57.67  Danbury $66,984.00 $32.20  $16.52  $16.30 - $33.54  Hartford $103,319.00 $49.68  $21.04  $25.53 - $50.26  New Haven $77,430.00 $37.23  $23.79  $26.74 - $43.28  New London/Norwich $67,891.00 $32.64  $21.40  $24.82 - $38.56  Torrington $75,215.00 $36.16  $22.43  $30.19 - $38.46

Occupation Outlook ( 2016 - 2026 ) Average Annual Job Openings:   405   Employment in this occupation is expected to grow more slowly than average, and the number of annual openings will offer limited job opportunities.

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	Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.