Market Research Analysts and Marketing Specialists (13-1161) in Southwest Workforce Development Area



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Southwest Workforce Development Area (1Q 2017)
All Industry
Estimated employment		2,900
Mean wage		$37.23
Entry wage		$19.72
10th percentile wage		$18.47
50th percentile wage		$31.92
90th percentile wage		$61.19

Top Employing Industries
Industry	Employment / Percent
Professional and Business Services	1,460	50.4%
Financial Activities	700	24.2%
Trade, Transportation and Utilities	210	7.3%
Information	160	5.7%

Top Paying Industries
Industry	Employment / Median Wage
Financial Activities	700	37.16
Trade, Transportation and Utilities	210	34.46
Professional and Business Services	1,460	31.35
Manufacturing	120	30.41

Market Research Analysts and Marketing Specialists (13-1161)

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing a


Median Wage History
Year	This Occupation		Compared to Occupational Group		Difference
Current	$31.92		$38.05		-$6.13
2016	$31.01	+2.9%	$36.97	+2.9%	-$5.95
2015	$30.15	+2.9%	$35.94	+2.9%	-$5.79
2014	$29.44	+2.4%	$35.09	+2.4%	-$5.65
2013	$28.73	+2.5%	$34.24	+2.5%	-$5.51
2012	$28.26	+1.7%	$33.69	+1.7%	-$5.42
2011	$27.82	+1.6%	$33.16	+1.6%	-$5.34
2010	$27.23	+2.2%	$32.46	+2.2%	-$5.22
2009	$27.03	+.7%	$32.22	+.7%	-$5.19
2008	$26.19	+3.2%	$31.23	+3.2%	-$5.03
Year	This Occupation		Compared to All Occupations		Difference
Current	$31.92		$23.83		$8.09
2016	$31.01	+2.9%	$23.07	+3.3%	$7.94
2015	$30.15	+2.9%	$22.59	+2.1%	$7.57
2014	$29.44	+2.4%	$22.10	+2.2%	$7.34
2013	$28.73	+2.5%	$21.66	+2.1%	$7.07
2012	$28.26	+1.7%	$21.29	+1.7%	$6.97
2011	$27.82	+1.6%	$20.95	+1.6%	$6.87
2010	$27.23	+2.2%	$20.60	+1.7%	$6.63
2009	$27.03	+.7%	$20.32	+1.4%	$6.71
2008	$26.19	+3.2%	$19.80	+2.6%	$6.40

Note: The mid-wage is the median wage. The average wage is the mean wage. The entry-level wage is equal to the average of the lower third of reported wages for the occupation. The wage range consists of the 10th and 90th percentiles; 80% of workers earn between this wage range, 10% earn less while 10% earn more.
Reference Date: 1st Quarter 2017

Top Areas For This Occupation

Best Pay
Median Wage / Employment
North Central	$32.25	2,110
Southwest	$31.92	2,900
Northwest	$29.10	700
Eastern	$28.34	380
South Central	$28.33	1,050

Highest Employment
Median Wage / Employment
Southwest	$31.92	2,900
North Central	$32.25	2,110
South Central	$28.33	1,050
Northwest	$29.10	700
Eastern	$28.34	380


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