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Market Research Analysts and Marketing Specialists (13-1161) in Northwest Workforce Development Area
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Northwest WDA (1Q 2023)
All Industry
Estimated employment890
Mean wage$32.36
Entry wage$19.31
10th percentile wage$18.36
50th percentile wage$30.40
90th percentile wage$48.80
 Top Employing Industries
 IndustryEmployment / Percent
Professional and Business Services22024.2%
Education and Health Services21023.0%
Trade, Transportation,, and Utilities12013.6%
Manufacturing808.8%
 Top Paying Industries
 IndustryEmployment / Median Wage
Financial Activities60$35.32
Manufacturing80$32.28
Professional and Business Services220$32.18
Construction20$30.68
Market Research Analysts and Marketing Specialists (13-1161)
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes Web and Digital Interface Designers (15-1255), Art Directors (27-1011), Graphic Designers (27-1024), and Public Relations Specialists (27-3031).
Median Wage History
YearThis OccupationCompared to Occupational GroupDifference
Current  $30.40 $37.07 -$6.67
2022$29.81+2.0%$36.35+2.0%-$6.54
2021$28.47+4.7%$34.71+4.7%-$6.24
2020$27.84+2.3%$33.94+2.3%-$6.10
2019$27.20+2.3%$33.17+2.3%-$5.96
2018$26.47+2.8%$32.28+2.8%-$5.80
2017$25.84+2.4%$31.51+2.4%-$5.67
2016$25.11+2.9%$30.62+2.9%-$5.51
2015$24.50+2.5%$29.88+2.5%-$5.37
2014$24.01+2.1%$29.28+2.1%-$5.26
YearThis OccupationCompared to All OccupationsDifference
Current  $30.40 $23.90 $6.50
2022$29.81+2.0%$23.11+3.4%$6.70
2021$28.47+4.7%$21.86+5.7%$6.60
2020$27.84+2.3%$21.11+3.5%$6.72
2019$27.20+2.3%$20.51+2.9%$6.69
2018$26.47+2.8%$19.91+3.0%$6.56
2017$25.84+2.4%$19.34+2.9%$6.50
2016$25.11+2.9%$18.90+2.4%$6.22
2015$24.50+2.5%$18.42+2.6%$6.09
2014$24.01+2.1%$18.03+2.2%$5.98
Note: The mid-wage is the median wage. The average wage is the mean wage. The entry-level wage is equal to the average of the lower third of reported wages for the occupation. The wage range consists of the 10th and 90th percentiles; 80% of workers earn between this wage range, 10% earn less while 10% earn more.
Reference Date: 1st Quarter 2023
Top Areas For This Occupation
Best Pay
Median Wage / Employment
Southwest $36.39  2,840  
North Central $34.98  2,500  
South Central $31.64  1,450  
Eastern $31.40  520  
Highest Employment
Median Wage / Employment
Southwest $36.39  2,840  
North Central $34.98  2,500  
South Central $31.64  1,450  
Northwest $30.40  890  
Wages in other areas
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