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Market Research Analysts and Marketing Specialists (13-1161) in Norwich-New London Labor Market Area
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Norwich-New London LMA (1Q 2023)
All Industry
Estimated employment330
Mean wage$30.93
Entry wage$19.82
10th percentile wage$18.40
50th percentile wage$30.24
90th percentile wage$45.45
 Top Employing Industries
 IndustryEmployment / Percent
Professional, Scientific, and Technical Services7022.1%
Accommodation5013.8%
Educational Services207.6%
Management of Companies and Enterprises205.5%
 Top Paying Industries
 IndustryEmployment / Median Wage
Professional, Scientific, and Technical Services70$30.97
Educational Services20$30.84
Accommodation50$30.27
Management of Companies and Enterprises20$29.76
Market Research Analysts and Marketing Specialists (13-1161)
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes Web and Digital Interface Designers (15-1255), Art Directors (27-1011), Graphic Designers (27-1024), and Public Relations Specialists (27-3031).
Median Wage History
YearThis OccupationCompared to Occupational GroupDifference
Current  $30.24 $37.86 -$7.61
2022$29.65+2.0%$37.12+2.0%-$7.47
2021$28.32+4.7%$35.45+4.7%-$7.13
2020$27.69+2.3%$34.67+2.3%-$6.97
2019$27.06+2.3%$33.88+2.3%-$6.81
2018$26.33+2.8%$32.97+2.8%-$6.63
2017$25.71+2.4%$32.18+2.4%-$6.47
2016$24.98+2.9%$31.28+2.9%-$6.29
2015$24.37+2.5%$30.51+2.5%-$6.14
2014$23.88+2.1%$29.90+2.1%-$6.01
YearThis OccupationCompared to All OccupationsDifference
Current  $30.24 $24.55 $5.69
2022$29.65+2.0%$23.73+3.4%$5.92
2021$28.32+4.7%$22.46+5.7%$5.86
2020$27.69+2.3%$21.69+3.5%$6.00
2019$27.06+2.3%$21.07+2.9%$5.99
2018$26.33+2.8%$20.46+3.0%$5.88
2017$25.71+2.4%$19.87+2.9%$5.84
2016$24.98+2.9%$19.41+2.4%$5.57
2015$24.37+2.5%$18.92+2.6%$5.46
2014$23.88+2.1%$18.52+2.2%$5.37
Note: The mid-wage is the median wage. The average wage is the mean wage. The entry-level wage is equal to the average of the lower third of reported wages for the occupation. The wage range consists of the 10th and 90th percentiles; 80% of workers earn between this wage range, 10% earn less while 10% earn more.
Reference Date: 1st Quarter 2023
Top Areas For This Occupation
Best Pay
Median Wage / Employment
Hartford $34.98  2,550  
Bridgeport-Stamford $32.81  2,910  
New Haven $31.66  1,140  
Danbury $30.75  320  
Norwich-New London $30.24  330  
Highest Employment
Median Wage / Employment
Bridgeport-Stamford $32.81  2,910  
Hartford $34.98  2,550  
New Haven $31.66  1,140  
Norwich-New London $30.24  330  
Danbury $30.75  320  
Wages in other areas
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