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Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. |
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Public Relations Specialists
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Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
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- Coordinate public responses to environmental management incidents or conflicts.
- Develop marketing campaigns for environmental technologies or services.
- Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
- Write press releases or other media communications to promote clients.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Update and maintain content posted on the Web.
- Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
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- Speaking - Talking to others to convey information effectively..
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
- Coordination - Adjusting actions in relation to others' actions..
- Time Management - Managing one's own time and the time of others..
- Writing - Communicating effectively in writing as appropriate for the needs of the audience..
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
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- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
- Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
- Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
- Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
- Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology..
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