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Occupation Description:
  Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).
Career Video:
  Video Icon  Market Research Analysts and Marketing Specialists
  Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
  Specialized Occupations:
  * Search Marketing Strategists (ONET code: 13-1161.01)
Typical Tasks:
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
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Education & Training:
  Bachelor's degree
      View Related Programs on Connecticut's Education & Training ConneCTion site
Wage Information:
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $74,735.00 $35.93 $21.25 $25.29 - $41.92
Bridgeport/Stamford $77,203.00 $37.11 $20.79 $25.44 - $44.99
Danbury $69,942.00 $33.62 $21.70 $25.33 - $40.65
Hartford $76,275.00 $36.67 $22.33 $26.50 - $42.81
New Haven $71,155.00 $34.21 $21.03 $25.06 - $39.72
New London/Norwich $64,332.00 $30.93 $19.82 $22.77 - $36.07
Waterbury $64,159.00 $30.85 $20.32 $23.91 - $36.19
Torrington $64,587.00 $31.05 $20.02 $24.08 - $38.19
Select a town to see its region Not sure which Region applies to you?

Occupation Outlook:
Region Employment Average Annual Growth Rate Average Annual Job Openings
2020 2030
State of Connecticut 7,960 9,860 0.2% 1,052
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow faster than average, and the number of annual openings will offer excellent job opportunities.
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
Similar Occupations:
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