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Market Research Analysts and Marketing Specialists Go Back to List
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
 Tools & Technology
 Tools used in this occupation:
 
  • Notebook computers
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  • Personal digital assistant PDAs or organizers
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  • Desktop computers
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  • Personal computers
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  • Tablet computers
  •  Technology used in this occupation:
     
  • Analytical or scientific software
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  • Data base user interface and query software
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  • Information retrieval or search software
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  • Customer relationship management CRM software
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  • Graphics or photo imaging software
  •  Tasks
     
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
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  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
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  • Measure and assess customer and employee satisfaction.
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  • Forecast and track marketing and sales trends, analyzing collected data.
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  • Seek and provide information to help companies determine their position in the marketplace.
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  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
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  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
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  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
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  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
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  • Monitor industry statistics and follow trends in trade literature.
  •  Skills
     
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
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  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
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  • Speaking - Talking to others to convey information effectively.
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  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
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  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
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  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
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  • Coordination - Adjusting actions in relation to others' actions.
  •  Knowledge
     
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
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  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
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  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
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  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
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  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
  •  Search for Jobs on Connecticut's Labor Exchange (CTJOBcentral)
      (Please note that some searches may not produce any results.)
     Education & Training
      Education:   Most of these occupations require a four-year bachelor's degree, but some do not.
      Related Experience:   A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
      View Related Programs on Connecticut's Education & Training ConneCTion site.
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     Wage Information
     
    Region Average Entry Level  Mid-Range 
    Annual  Hourly 
    Statewide $73,052.00 $35.12  $20.63  $24.06 - $41.25 
    Bridgeport/Stamford $76,828.00 $36.94  $19.72  $23.48 - $42.69 
    Danbury $65,317.00 $31.40  $21.28  $24.58 - $38.01 
    Hartford $74,440.00 $35.79  $22.81  $26.42 - $43.69 
    New Haven $67,899.00 $32.64  $20.34  $22.76 - $39.09 
    New London/Norwich $53,450.00 $25.69  $17.54  $19.34 - $31.00 
    Waterbury $62,919.00 $30.25  $21.72  $23.92 - $35.17 
    Torrington $54,338.00 $26.12  $19.23  $21.43 - $29.88 
     Occupation Outlook ( 2014 - 2024 )
    Average Annual Job Openings:   219
      Employment in this occupation is expected to grow much faster than average, and the number of annual openings will offer excellent job opportunities.
    ONET Resource Center Some of the occupational information on this page is formulated from O*NETTM v17.0 data. O*NETTM is a trademark of the U.S. Department of Labor, Employment and Training Administration.
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