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Job & Career ConneCTion Home   Occupation Profile May 21, 2013  
 
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DEMONSTRATORS AND PRODUCT PROMOTERS
 
Occupation Description:
 
  Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
 
Career Video:
 
  Video Icon   View a brief introduction to Demonstrators and Product Promoters
          Open-captioning for the hearing impaired. Requires free Media PlayerTMor RealPlayerTM
 
Typical Tasks:
 
 
  • Train demonstrators to present a company's products or services.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Write articles and pamphlets about products.
  • Visit trade shows, stores, community organizations, and other venues to demonstrate products or services, and to answer questions from potential customers.
  • Collect fees or accept donations.
  • Contact businesses and civic establishments to arrange to exhibit and sell merchandise.
 
Skills:
 
 
  • Speaking - Talking to others to convey information effectively..
  • Persuasion - Persuading others to change their minds or behavior..
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Instructing - Teaching others how to do something..
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
 
Knowledge:
 
 
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data..
  • Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems..
 
Search for Jobs on Connecticut's Labor Exchange (CTJOBcentral):
 
  Search for Demonstrators and Product Promoters Jobs
  (Please note that some searches may not produce any results.)
Education & Training:
 
  Moderate-term on-the-job training (1 to 12 months)
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide Units $36,974.00 $17.78 $10.60 $11.50 - $21.71
Bridgeport/Stamford $45,910.00 $22.07 $14.73 $16.84 - $25.73
Hartford $31,754.00 $15.26 $9.93 $10.66 - $20.07
New Haven $40,030.00 $19.24 $11.24 $12.47 - $22.36
Springfield, MA $52,704.00 $25.34 $15.19 $16.97 - $31.44
Waterbury $25,154.00 $12.09 $9.13 $9.25 - $11.88
Worcester, MA $27,631.00 $13.28 $10.85 $11.04 - $14.69
      
Select a town to see its region Not sure which Region applies to you?
    

 
Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2010 2020
State of Connecticut 590 630 0.7% 22
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow about as fast as average, but the number of annual openings will offer limited job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
Similar Occupations:
 
 
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