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PUBLIC RELATIONS SPECIALISTS
 
Occupation Description:
 
  Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
 
Career Video:
  Video Icon  Public Relations Specialists
  Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
 
Typical Tasks:
 
 
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Update and maintain content posted on the Web.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
 
Skills:
 
 
  • Speaking - Talking to others to convey information effectively..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
  • Coordination - Adjusting actions in relation to others' actions..
  • Time Management - Managing one's own time and the time of others..
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
 
Knowledge:
 
 
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology..
 
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Education & Training:
 
  Bachelor's degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $71,725.00 $34.49 $20.84 $24.97 - $42.58
Bridgeport/Stamford $72,677.00 $34.94 $21.27 $24.41 - $43.35
Danbury $44,971.00 $21.62 $11.12 $11.63 - $29.56
Hartford $74,156.00 $35.64 $21.83 $27.28 - $43.52
New Haven $69,386.00 $33.36 $20.96 $25.02 - $42.11
New London/Norwich $68,110.00 $32.75 $19.16 $21.07 - $41.89
Waterbury $68,657.00 $33.01 $24.31 $25.42 - $39.00
      
Select a town to see its region Not sure which Region applies to you?
    

 
Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2014 2024
State of Connecticut 1,490 1,580 0.5% 27
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow about as fast as average, and the number of annual openings will offer very good job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
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