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ART DIRECTORS
 
Occupation Description:
 
  Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
 
Typical Tasks:
 
 
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Present final layouts to clients for approval.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
 
Skills:
 
 
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Speaking - Talking to others to convey information effectively..
  • Time Management - Managing one's own time and the time of others..
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents..
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions..
 
Knowledge:
 
 
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models..
  • Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
 
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Education & Training:
 
  Work experience, plus a bachelor's or higher degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $84,008.00 $40.39 $26.00 $28.77 - $47.41
Bridgeport/Stamford $95,391.00 $45.86 $30.44 $34.87 - $49.82
Danbury $70,105.00 $33.70 $23.44 $24.89 - $39.87
Hartford $103,006.00 $49.53 $29.30 $32.27 - $63.27
New Haven $61,032.00 $29.35 $26.34 $26.56 - $30.99
New London/Norwich $84,434.00 $40.60 $26.66 $31.97 - $55.15
      
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Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2014 2024
State of Connecticut 1,400 1,440 0.2% 30
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow more slowly than average, but the number of annual openings will offer very good job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
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