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MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS
 
Occupation Description:
 
  Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
 
Typical Tasks:
 
 
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measure and assess customer and employee satisfaction.
  • Forecast and track marketing and sales trends, analyzing collected data.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
 
Skills:
 
 
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions..
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience..
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one..
  • Speaking - Talking to others to convey information effectively..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
 
Knowledge:
 
 
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
 
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Education & Training:
 
  Bachelor's degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $73,052.00 $35.12 $20.63 $24.06 - $41.25
Bridgeport/Stamford $76,828.00 $36.94 $19.72 $23.48 - $42.69
Danbury $65,317.00 $31.40 $21.28 $24.58 - $38.01
Hartford $74,440.00 $35.79 $22.81 $26.42 - $43.69
New Haven $67,899.00 $32.64 $20.34 $22.76 - $39.09
New London/Norwich $53,450.00 $25.69 $17.54 $19.34 - $31.00
Waterbury $62,919.00 $30.25 $21.72 $23.92 - $35.17
Torrington $54,338.00 $26.12 $19.23 $21.43 - $29.88
      
Select a town to see its region Not sure which Region applies to you?
    

 
Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2014 2024
State of Connecticut 7,170 8,500 1.7% 219
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow much faster than average, and the number of annual openings will offer excellent job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
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