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PUBLIC RELATIONS AND FUNDRAISING MANAGERS
 
Occupation Description:
 
  Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
 
Career Video:
  Video Icon  Public Relations and Fundraising Managers
  Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
 
Typical Tasks:
 
 
  • Design and edit promotional publications, such as brochures.
  • Develop, implement, and maintain crisis communication plans.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Manage communications budgets.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
 
Skills:
 
 
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
  • Speaking - Talking to others to convey information effectively..
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience..
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Persuasion - Persuading others to change their minds or behavior..
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions..
 
Knowledge:
 
 
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology..
  • Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders..
 
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Education & Training:
 
  Work experience, plus a bachelor's or higher degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $122,879.00 $59.07 $35.86 $41.37 - $73.55
Bridgeport/Stamford $130,686.00 $62.83 $40.94 $43.85 - $78.14
Danbury $89,808.00 $43.17 $31.65 $34.17 - $47.96
Hartford $124,982.00 $60.08 $36.49 $41.44 - $70.24
New Haven $126,624.00 $60.88 $36.63 $43.41 - $79.15
New London/Norwich $124,788.00 $59.99 $26.20 $29.09 - $72.92
Waterbury $109,675.00 $52.73 $28.45 $34.38 - $62.78
Torrington $77,511.00 $37.27 $16.89 $17.69 - $63.36
      
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Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2014 2024
State of Connecticut 1,170 1,270 0.7% 50
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow faster than average, and the number of annual openings will offer very good job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
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