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MARKETING MANAGERS
 
Occupation Description:
 
  Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
 
Career Video:
  Video Icon  Marketing Managers
  Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
 
Typical Tasks:
 
 
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
 
Skills:
 
 
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Speaking - Talking to others to convey information effectively..
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
  • Persuasion - Persuading others to change their minds or behavior..
 
Knowledge:
 
 
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications..
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
 
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Education & Training:
 
  Work experience, plus a bachelor's or higher degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $153,900.00 $73.99 $42.87 $50.28 - $88.30
Bridgeport/Stamford $176,829.00 $85.01 $46.84 $55.17 - *****
Danbury $134,227.00 $64.53 $38.42 $41.68 - $77.92
Hartford $138,533.00 $66.60 $43.84 $51.25 - $76.21
New Haven $128,441.00 $61.76 $36.32 $41.10 - $74.30
New London/Norwich $128,053.00 $61.56 $36.06 $40.33 - $73.76
Waterbury $142,798.00 $68.65 $36.62 $43.16 - $88.96
Torrington $128,941.00 $61.99 $36.54 $40.48 - $74.91
      
Select a town to see its region Not sure which Region applies to you?
    

 
Occupation Outlook:
 
 
Region Employment Average Annual Growth Rate Average Annual Job Openings
2014 2024
State of Connecticut 4,950 5,460 0.9% 169
 
 
Chart of Growth Rate and Annual Openings   Employment in this occupation is expected to grow faster than average, and the number of annual openings will offer excellent job opportunities.
Key:
  N/A = Not Applicable, ***** = Over $60.00 per hour, ##### = Over $124,821
 
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