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ADVERTISING AND PROMOTIONS MANAGERS
 
Occupation Description:
 
  Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
 
Career Video:
  Video Icon  Advertising and Promotions Managers
  Open-captioning or video transcript included for the hearing impaired. Career videos brought to you by CareerOneStop. Copyright © 2017 All Rights Reserved.
 
  Specialized Occupations:
 
 
   Green Marketers (ONET code: 11-2011.01)
 
 
  Occupation Description:
 
  Create and implement methods to market green products and services.
 
 
  Typical Tasks:
 
 
  • Monitor green-related industry statistics or literature to identify trends.
  • Generate or identify sales leads for green products and technologies.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Identify marketing channels for green products or services.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
 
Typical Tasks:
 
 
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Assist with annual budget development.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
  • Prepare and negotiate advertising and sales contracts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
 
Skills:
 
 
  • Speaking - Talking to others to convey information effectively..
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times..
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do..
  • Time Management - Managing one's own time and the time of others..
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one..
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems..
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents..
 
Knowledge:
 
 
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar..
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media..
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources..
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems..
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction..
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming..
  • Production and Processing - Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods..
 
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Education & Training:
 
  Bachelor's degree
 
      View Related Programs on Connecticut's Education & Training ConneCTion site
 
Wage Information:
 
 
Region Average Annual Average Hourly Entry Level (hourly) Mid-Range  (hourly)
Statewide $116,207.00 $55.87 $32.80 $40.62 - $72.71
Bridgeport/Stamford $128,801.00 $61.92 $37.61 $43.95 - $76.82
Hartford $109,277.00 $52.53 $35.36 $40.95 - $66.32
New Haven $122,922.00 $59.09 $33.60 $39.66 - $73.85
New London/Norwich $80,230.00 $38.57 $26.33 $29.69 - $47.01
      
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Occupation Outlook:
 
  Sorry, outlook information is not available for this occupation.
 
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